What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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THREE partners Chad Hazen and Steve Pagan both purchased Apple Watches soon after the product launched. Several months later, only one of them is still wearing theirs.More >
One woman’s pop-culture news site is another woman’s daily lesson on how to rock market research. More >
I used to be a newspaper reporter. As such, you make your bones telling stories. Your sources — the people you get your information from — are your bread and...More >
Choices! We all want them, right? We relish the opportunity to choose for ourselves, even if it’s something as simple as picking what to eat. It stands to reason, then,...More >
A couple of months back, Fast Company’s Innovation Festival took a small group of us inside the Creative machine at Pepsi. This recent New York Times article about Pepsi’s Kola House...More >