What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

8 Lessons Brand Strategists Can Learn From Their BuzzFeed Brethren

One woman’s pop-culture news site is another woman’s daily lesson on how to rock market research. More >
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Thick Data

I used to be a newspaper reporter. As such, you make your bones telling stories. Your sources — the people you get your information from — are your bread and...More >

The Paradox of Choice

Choices! We all want them, right? We relish the opportunity to choose for ourselves, even if it’s something as simple as picking what to eat. It stands to reason, then,...More >

Cracking the Code, by Way of Kola Nut

A couple of months back, Fast Company’s Innovation Festival took a small group of us inside the Creative machine at Pepsi. This recent New York Times article about Pepsi’s Kola House...More >

Hungry For Better

It is part of our DNA here at THREE to always strive for better. In our work, in our partner relationships, and as citizens of the world, we celebrate excellence...More >