What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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I used to be a newspaper reporter. As such, you make your bones telling stories. Your sources — the people you get your information from — are your bread and...More >
Choices! We all want them, right? We relish the opportunity to choose for ourselves, even if it’s something as simple as picking what to eat. It stands to reason, then,...More >
A couple of months back, Fast Company’s Innovation Festival took a small group of us inside the Creative machine at Pepsi. This recent New York Times article about Pepsi’s Kola House...More >
It is part of our DNA here at THREE to always strive for better. In our work, in our partner relationships, and as citizens of the world, we celebrate excellence...More >