What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

To Watch Or Not To Watch

THREE partners Chad Hazen and Steve Pagan both purchased Apple Watches soon after the product launched. Several months later, only one of them is still wearing theirs.More >
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8 Lessons Brand Strategists Can Learn From Their BuzzFeed Brethren

One woman’s pop-culture news site is another woman’s daily lesson on how to rock market research. More >

Thick Data

I used to be a newspaper reporter. As such, you make your bones telling stories. Your sources — the people you get your information from — are your bread and...More >

The Paradox of Choice

Choices! We all want them, right? We relish the opportunity to choose for ourselves, even if it’s something as simple as picking what to eat. It stands to reason, then,...More >

Cracking the Code, by Way of Kola Nut

A couple of months back, Fast Company’s Innovation Festival took a small group of us inside the Creative machine at Pepsi. This recent New York Times article about Pepsi’s Kola House...More >