What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.


I’ve been exposed to a fantastic array of thought lately from the White House and Fast Company’s Innovation Festival to eSports and WMG.  Everywhere I turn, it seems that someone is...More >

I’ve Never Met An Uber Driver I Didn’t Want To Talk To

There’s a bit of a paradox built into the best research. Successful projects require zeroing in on what you want and need to understand. But they also call for thinking...More >

To Watch Or Not To Watch

THREE partners Chad Hazen and Steve Pagan both purchased Apple Watches soon after the product launched. Several months later, only one of them is still wearing theirs.More >

8 Lessons Brand Strategists Can Learn From Their BuzzFeed Brethren

One woman’s pop-culture news site is another woman’s daily lesson on how to rock market research. More >