What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

Numberless Quant: Ditching The Data Crutch

A frequent source of discussion during THREE strategy sessions is the idea that if we can deliver a quantitative debrief to a client without using any numbers, we will have...More >
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The Brain Game

Chances are you’ve probably heard this—our brains come in 2 varieties, right and left. The common idea is that our personas typically fall to one side or the other. The...More >

Why Design?

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I’ve been exposed to a fantastic array of thought lately from the White House and Fast Company’s Innovation Festival to eSports and WMG.  Everywhere I turn, it seems that someone is...More >

I’ve Never Met An Uber Driver I Didn’t Want To Talk To

There’s a bit of a paradox built into the best research. Successful projects require zeroing in on what you want and need to understand. But they also call for thinking...More >