What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
Read Full Post
Chances are you’ve probably heard this—our brains come in 2 varieties, right and left. The common idea is that our personas typically fall to one side or the other. The...More >
I’ve been exposed to a fantastic array of thought lately from the White House and Fast Company’s Innovation Festival to eSports and WMG. Everywhere I turn, it seems that someone is...More >
There’s a bit of a paradox built into the best research. Successful projects require zeroing in on what you want and need to understand. But they also call for thinking...More >
THREE partners Chad Hazen and Steve Pagan both purchased Apple Watches soon after the product launched. Several months later, only one of them is still wearing theirs.More >