What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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On any given day, you’re likely to be greeted by a furry friend when you walk into a THREE office. It might be Katie’s new puppy in our Saratoga Springs...More >
When I’m not in the office, you can often find me in the kitchen. The process is what gives me the most enjoyment out of cooking – and while I...More >
The greatest brands feel kind of like people; not inanimate objects, but living beings filled with character. Just like people, each of these brands have distinct personality, character and reputation....More >
A frequent source of discussion during THREE strategy sessions is the idea that if we can deliver a quantitative debrief to a client without using any numbers, we will have...More >
Chances are you’ve probably heard this—our brains come in 2 varieties, right and left. The common idea is that our personas typically fall to one side or the other. The...More >