What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

My Son Likes Ads

My boy is 8. He doesn’t watch a ton of video content. But he’ll sit through every down of a NY Giants game and every pitch of a NY Mets...More >
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Intangible Benefits: A Pet-Friendly Office

On any given day, you’re likely to be greeted by a furry friend when you walk into a THREE office. It might be Katie’s new puppy in our Saratoga Springs...More >
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A Recipe For Successful Research Storytelling

When I’m not in the office, you can often find me in the kitchen. The process is what gives me the most enjoyment out of cooking – and while I...More >
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Keeping Up With The Indiana Joneses

The greatest brands feel kind of like people; not inanimate objects, but living beings filled with character. Just like people, each of these brands have distinct personality, character and reputation....More >
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Numberless Quant: Ditching The Data Crutch

A frequent source of discussion during THREE strategy sessions is the idea that if we can deliver a quantitative debrief to a client without using any numbers, we will have...More >
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