What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

A Case For Focusing (And Not Just Until Your Phone Bings)

Monotasking was a hot concept in 2016. Everyone from the New York Times to Slate to the Huffington Post have recently experimented with doing one thing at a time and...More >
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Research 101: What Is Quant?

New to market research or not sure what it entails? Simply want to understand more about what THREE does and how and why we do it? Our new Research 101...More >
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Selfie Identity: Multicultural Audiences in Social Media

For brands looking for insight into multicultural audiences, social media can be a great starting point. As communities that center around identity grow in online spaces, the opportunities to make...More >
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For Richer Insights, Involve Analysts Early

As an Analyst, one of the things I like most about THREE’s approach to process is the way I am encouraged to be involved in the entire quantitative research cycle....More >
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Research 101: What Is Qual?

New to market research or not sure what it entails? Simply want to understand more about what THREE does and how and why we do it? Our new Research 101 series...More >
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