Thoughts and observations from the THREE team about research, brands and the world at large.
Getting Beyond the Noise: Social Media Analysis as a Complement Not a Competitor
We hear a lot in market research circles about digital data’s potential. As with many new methodologies, it’s been touted as a singular replacement for yesteryear’s toolbox. But while the...More >
Beyond the Graphs: How to Use Creative to Add a Human Element to Research Insights
As THREE’s Creative Director, my charge is to find compelling ways to add a human element to our insights. It’s an awesome challenge for a creative mind. Traditionally, integrating creative...More >
We talk a lot at THREE about the importance of human connection. This key value is the lens through which we view everything we do; a focus on connection shapes...More >
I often step away from my desk in the afternoon and walk around Saratoga Springs. If my puppy is with me, I might take her for a walk through Historic...More >
A Case For Focusing (And Not Just Until Your Phone Bings)
Monotasking was a hot concept in 2016. Everyone from the New York Times to Slate to the Huffington Post have recently experimented with doing one thing at a time and...More >
