What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

Beyond the Graphs: How to Use Creative to Add a Human Element to Research Insights

As THREE’s Creative Director, my charge is to find compelling ways to add a human element to our insights. It’s an awesome challenge for a creative mind. Traditionally, integrating creative...More >
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Making A Difference

We talk a lot at THREE about the importance of human connection. This key value is the lens through which we view everything we do; a focus on connection shapes...More >

Know Our Locations, Know Our Brand

I often step away from my desk in the afternoon and walk around Saratoga Springs. If my puppy is with me, I might take her for a walk through Historic...More >

A Case For Focusing (And Not Just Until Your Phone Bings)

Monotasking was a hot concept in 2016. Everyone from the New York Times to Slate to the Huffington Post have recently experimented with doing one thing at a time and...More >

Research 101: What Is Quant?

New to market research or not sure what it entails? Simply want to understand more about what THREE does and how and why we do it? Our new Research 101...More >