What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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True to our ideals, THREE approaches international research as collaborators. And that means traveling the globe alongside our clients and like-minded local partners. I’ve probably led 50 international projects in...More >
Our Saratoga Springs office has a book club that meets quarterly. Book selections rarely have much to do with market research or workplace dynamics directly, yet our discussions have undeniably...More >
As an Analyst, I’m regularly called upon to measure importance in quantitative data. The question of preference is key, whether we’re evaluating product features, satisfaction drivers or positioning statements. The...More >
There’s no shortage of sports metaphors and analogies used to motivate and inspire in business. “You can’t coach someone when he or she is already at the free-throw line.”...More >
Of all the steps in a project lifecycle, probably one of the most important is the Kickoff Call. I’m such a huge advocate of this preliminary meeting, in which...More >