What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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As an Analyst, I’m regularly called upon to measure importance in quantitative data. The question of preference is key, whether we’re evaluating product features, satisfaction drivers or positioning statements. The...More >
There’s no shortage of sports metaphors and analogies used to motivate and inspire in business. “You can’t coach someone when he or she is already at the free-throw line.”...More >
Of all the steps in a project lifecycle, probably one of the most important is the Kickoff Call. I’m such a huge advocate of this preliminary meeting, in which...More >
I was thinking recently about how expecting negative outcomes can lead to suboptimal situations and relationships. Put more simply, I was thinking about pessimism and its role in a work...More >
I love shopping for household items because I like to look at brand messaging with a marketer’s eye. During a recent grocery run, the Morton Salt logo sparked my interest,...More >