What’s on Our Minds
Thoughts and observations from the THREE team about research, brands and the world at large.
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We’ve talked before about how there’s always a story in your research data. But what if your story doesn’t fall into a traditional narrative structure? Is it ok to be...More >
As research partners, our goal is to help you understand the human connection between your brand and your audience. Challenging our client partners to think differently is an important part...More >
We’re often asked why we use the terms story and storytelling when we talk about market research. Most people probably think of data and stories as living in completely different...More >
When we embark on brand health research, our client partners often come in with a one-dimensional “product feature” mindset. They want to know how their brand stacks up to competitors,...More >
True to our ideals, THREE approaches international research as collaborators. And that means traveling the globe alongside our clients and like-minded local partners. I’ve probably led 50 international projects in...More >