What’s on Our Minds

Thoughts and observations from the THREE team about research, brands and the world at large.

International Research: The World Is A Village

True to our ideals, THREE approaches international research as collaborators. And that means traveling the globe alongside our clients and like-minded local partners. I’ve probably led 50 international projects in...More >
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By The Book: Learning From Our Office Book Club

Our Saratoga Springs office has a book club that meets quarterly. Book selections rarely have much to do with market research or workplace dynamics directly, yet our discussions have undeniably...More >
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Everything is Important: Getting the Best Data With MaxDiff

As an Analyst, I’m regularly called upon to measure importance in quantitative data. The question of preference is key, whether we’re evaluating product features, satisfaction drivers or positioning statements. The...More >
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Leading from the Pack: A Lesson from Roller Derby

  There’s no shortage of sports metaphors and analogies used to motivate and inspire in business. “You can’t coach someone when he or she is already at the free-throw line.”...More >
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Setting The Stage For Success: The Kickoff Call

  Of all the steps in a project lifecycle, probably one of the most important is the Kickoff Call. I’m such a huge advocate of this preliminary meeting, in which...More >
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