Good research challenges the traditional model, exploring various consumer needs, motivations and touchpoints.
Building lasting brand relationships requires research that is personalized, not commoditized – addressing the many facets of brand experience - functional, emotional, and experiential.
Our toolbox is deep and forever growing. Our approach is never static. The tried-and-true is brought together with new ideas to ensure a healthy blend of art and science.
Carefully chosen technology enables us to interact with people in ways that mirror their interaction with the world. Our studies are tailored to treat participants like people, not robots. This level of respect comes back to us time and again in the form of thoughtful, engaged responses.
We’re equally deliberate on the back end; our data integrity process is rigorous and our sample is carefully vetted. Our statisticians have doctoral training and expertise in a host of advanced analytic tools and techniques.
THREE’s qualitative approaches are designed to reflect this, creating more natural engagements that give people the time and space to unearth ideas and share freely.
We hit the sweet spot when people start talking with each other, not us. This is how they best express emotions and identify desires – the things that foster affinity.
Ongoing discourse via surveys, discussion boards, video chats, and texting fosters a multidimensional conversation in which people talk directly to us and engage with like – or differently – minded individuals.
Immersive, projective exercises help people break free from traditional ways of thinking. Collective creativity helps build ingenuity in the pursuit of new direction and creates value rich consumer experiences.
These principles can be applied to guide new product development, build stakeholder consensus and momentum, strengthen company culture and ground missions and values – for starters.