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Evaluate What We Do

How do we strengthen the human connection between brands and their audiences?

With research-driven insights… and a personal touch.

We work with many brands across a variety of categories,

but the common thread is always the people. Ultimately, making a personal connection to a brand’s audience is what matters most.

So regardless of methodology, careful attention is paid to the participant experience, creating comfortable, natural interactions that reflect real brand relationships.

How do we do this?

For qualitative explorations,

that might mean taking a group of friends to a bar to talk sports or gathering to watch a TV pilot in someone’s den. It’s all about meeting people on their terms, in ways that get them talking to each other, not ‘at us.’

This isn’t just important for qual…

Quant is human too.

Our cool suite of digital tools engages people in ways that encourage active and thoughtful participation. Close attention is paid to data integrity, but we never lose sight of survey design. Good questions beget good data – which begets good insights.

Our approach

Flexibility is the key.

Throughout, our approach is custom, versatile and agile — anchored in sound methodological expertise and a healthy dose of innate curiosity. Because we take research seriously, even if we don’t always take ourselves so seriously.

Our Services

A Small Sampling of Our Services

  • Quantitative & Qualitative Research
  • Ideation & Co-Creation
  • Ethnography
  • Communities/Panels
  • Longitudinal Studies
  • Advanced Analytics
  • Audience Profiling & Segmentation
  • Brand & Product Positioning
  • Brand Strategy
  • Brand Tracking
  • Communications Development
  • Consumer Journey
  • Creative Development
  • Market Optimization