THREE & THE HUMAN CONNECTION

 

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What's On Our Minds

The Paradox of Choice

Choices! We all want them, right? We relish the opportunity to choose for ourselves, even if it’s something as simple as picking what to eat. It stands to reason, then,...
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Know Our Locations, Know Our Brand

I often step away from my desk in the afternoon and walk around Saratoga Springs. If my puppy is with me, I might take her for a walk through Historic...
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Everything is Important: Getting the Best Data…

As an Analyst, I’m regularly called upon to measure importance in quantitative data. The question of preference is key, whether we’re evaluating product features, satisfaction drivers or positioning statements. The...
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