Three Ways to Get the Best Out of Your Research Partners


As research partners, our goal is to help you understand the human connection between your brand and your audience. Challenging our client partners to think differently is an important part of that process.

Because our approach is so collaborative, partnership isn’t just a buzzword, it’s an essential part of working with THREE. We love to work with people who are just as driven and curious as we are, who are willing to push and be pushed, and who will invest themselves in the work we do together.

Here are a few ways to get the best out of our partnership:

1. Start with the end in mind.

Let’s focus on substance, not just logistics. In kickoff calls, let’s talk goals — not just research goals, but also internal ones. Tell us from the start about internal audiences – who will use the research and how? Please share your hypotheses about the market. Mention any obstacles. Our priority is always to make you look good, and that’s easiest when we’re all in agreement about the path forward.

 2. Commit to collaboration.

Collaboration builds a stronger connection, so let’s err on the side of excess communication. We’re not big on hiding behind computers – we’d always rather pick up the phone. Please be candid and encourage the same from us. And please speak up if things seem like they aren’t going in a direction you expected (we’ll do the same). Let’s build a relationship that brings out the best in each other.

3. It’s all about give and take.

We thrive when client partners trust our expertise and are open to a different perspective. But we surely don’t corner the market on creativity or smart thinking – and you know your brand best. So feel free to explore and question our data and insights. Push us further. We love a good challenge.

What's On Our Minds

By The Book: Learning From Our Office…

Our Saratoga Springs office has a book club that meets quarterly. Book selections rarely have much to do with market research or workplace dynamics directly, yet our discussions have undeniably...

Selfie Identity: Multicultural Audiences in Social Media

For brands looking for insight into multicultural audiences, social media can be a great starting point. As communities that center around identity grow in online spaces, the opportunities to make...

The Brain Game

Chances are you’ve probably heard this—our brains come in 2 varieties, right and left. The common idea is that our personas typically fall to one side or the other. The...